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YouTube has had a dramatic
effect on the Internet marketing landscape, making huge
changes in how marketers promote their products and services. For years, Internet marketing was confined to
text-based websites with a photo or graphic and beautiful headers.
The new software that
makes creating videos easy has generated millions of video sales pages and
other graphic presentations that can go viral quickly. It seems like the browsing public, regardless
of their choice of subjects cannot get enough of videos.
Successful marketers
always know they have to stay current with the latest and greatest marketing
processes if they want to continue to attract buyers. The hottest marketing tool right now is
YouTube.
To take advantage of
marketing with YouTube, you first need to register for a YouTube account. If
your video grabs attention and is well-done, it has a chance of going viral,
which means that it will move around the Internet as people upload it and send
it to their lists or it gets mentioned in forums, membership sites, newsletters
and blogs.
When posting your videos
on YouTube, do not upload long videos. Three
to four minutes is a good length for marketing videos. Your intention is to create enough curiosity
to make your viewers click on your site link at the bottom of your video. Traffic
generated from your link can mean steady income for you.
Keywords are still
valuable and should be included in your video title. Do not forget the basic marketing practice of
using your keywords in your first paragraph and intermittently in the rest of
your presentation. What you want to do
is make your videos interesting enough to have others send an email or the link
to their friends and subscribers, which makes your video a viral marketing
tool. The more people who click the link
to your video, the better your ranking, the more Google will love you, and the
more chance you have to make sales.
What should you do videos
about? Remember you're a marketer - the
only difference is the delivery media, in this case, YouTube videos. Instructional videos, PowerPoint
presentations, your personal story about finding the solution to a problem, or your
sales copy for your product are good examples.
Check out your YouTube
competitors to not only see what they are doing, but to find possible
opportunities to add your video as a response to what they are posting. People will find your video and follow your
links if they are interested in what you are saying or offering. Targeted traffic is pure gold.
YouTube has a couple of
interesting and useful tools for you to use. One is the “Statistics and Data” section,
which lists the numbers of visitors sent by other websites. You are free to copy the tags popular sites
use to keep their videos and websites popular. Use them in your videos to improve your
listings.
Keep in mind these facts
about YouTube’s popularity and don't dismiss the site’s power as a marketing
tool without giving it a try yourself. YouTube
has monthly visitors that number way over several million each month. Almost 100,000 new videos are uploaded each
day and your possible customers generate hundreds of million clicks on a daily
basis. Those numbers alone should get
you to start your video marketing immediately.
Don't have a product to Promote? you can make 100% commission per Sale.
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