TIPs on how to get lots of Article Click Thru
It's a no-brainer that in order to get people to your site,
they need to click on your link at the bottom of your article first. But before that, they need to read your article. So let's back up here and look at the 3 most
important things your article needs to have in order to get lots of click
thrus.
A great headline.
An interesting opening paragraph.
A compelling call to action.
To put it another way, you want a great headline that will
interest a person enough to want to read your article. Then you need a good first paragraph that
entices the reader to really read the article.
Lastly, you need to flow into a compelling bio call to action that makes
the reader want to click your link.
A great headline.
Certainly you should include your keywords in the title to
help search engine traffic find your article, but your headline, or your title,
should be more than that. The title's
other important job is to get people interested in reading the article.
Think about making the title eye-catching,
humorous, emotionally appealing, curiosity-arousing, attention-getting, a bit
outrageous, and certainly NOT boring.
And use trigger words in your headline: how to, question, tips, numbers, story, the benefit, secret, the truth,
the cure for, or mistakes.
An interesting opening
paragraph.
You've only got a couple
sentences, at most, to really get the reader's attention before he's lost
interest and has moved on. So when
writing the article you'll probably want to spend most of your time on this.
If you want good examples of
opening paragraphs, just read the newspaper. You'll notice each newspaper story
uses a technique to entice the reader.
They might make an outrageous claim, stir up some controversy, hit our
hot buttons, use a scare tactic, predict the future, or use some similar
technique that draws us in. That's what
you want to do with your article.
A compelling call to action.
When you write your bio, you
should always include a call to action.
Don't give them details about you and include your website. Ask them to come to your site by offering
something they value for free. What do
they value? What would motivate them to
click thru to your site? Perhaps you can
give information away for free that other marketers are selling. Make it clear, easy, and irresistible.
Take a look at other
successful article marketers' bios to get some examples of what works. If you visit EzineArticles, check out some of
the articles that interest you and examine which bios make you want to click
thru.
Last but not least, test your
bio. Sometimes you need more creative
wording, or sometimes a better offer, but you won't know until you test.
The more articles you write
with purpose, the better you'll get at it.
Concentrating on these three areas; the title, opening paragraph and
bio, whenever you write an article should help your article click thru rates
increase.
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