How to Attract Targeted Visitors
You began your online business in order to
make money, right? Well, it's probably
apparent you’ll have a greater chance of making more money from individuals who
are interested in the kinds of products and services you sell.
Let’s use the example that you run a website
that promotes a product or service, which helps people lose weight. So, the types of people you want to find and
visit your website are those who are interested in becoming thinner. Conversely, if a visitor to your website
isn’t particularly interested in losing weight (but is instead searching the
Internet because they’re interested in video games or gardening), then it’s
unlikely that they’re going to convert into a paying customer.
This is the concept of a “targeted visitor” –
a person who is already in your website’s topic before they find your website
and see the products and services you offer.
It’s not hard to see why the most successful
web business are those who get traffic comprised of individuals who are already
interested in the products or services offered by that business. So it’s essential to your success that you
build you individual website pages to contain and focus on the individual
keywords that relate to your products and services.
In addition, it’s likely that your appearances
on a given search results page won’t be limited just to pages on your own
website. The search engine is likely to
find and list many “external” resources, too.
These will include marketing-type materials that you may publish through
other websites.
Go ahead and type a generic search term or
phrase into your favorite search engine.
Chances are that near the top of the natural search results there will
be links to external aggregations sites like YouTube and EzineArticles. This is something that you want to emulate as
well.
So in order to make sure you’re driving the
greatest number of targeted visitors to your website as possible, you first
need to create a site in which each web page is focused on the particular
keyword terms and phrases that you’ll identify.
Second, you’ll support this by creating promotional materials (again,
using the relevant keyword terms and phrases), and making sure these are
properly distributed on the Internet.
Finally, once your website is live, make sure
to submit your web address directly to the major search engines. Each search engine has a page that permits
you to do this: Google’s is at
(http://www.google.com/addurl/?continue=/addurl), Yahoo’s is at
(http://searchmarketing.yahoo.com/srchsb/ssb.php), and Microsoft’s is at
(http://www.bing.com/docs/submit.aspx).
The search engines would eventually find your pages, of course, but
using these quick submission forms helps the process move forward more quickly.
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