Using Keywords to Find Your Niche
If you’ve been researching keyword phrases and
popular keywords you’ve likely found that many popular potential markets are
quite broad. When you brainstorm and
research to come up with ideas for your new web business, it’s likely that the
first ideas you identify are likely to be broad markets.
It’s generally better to try to identify
market niches (or submarkets of the broader market) on which to build our
business. Trying to compete with other
business at a broad market level would likely require a substantial amount of
time and effort, and probably financial resources as well.
Instead, you can increase our chances of
success by identifying a market niche.
Using a weight loss market example, you might focus on keyword terms
such as “fat burning foods” or “low carb diets”? By targeting a market niche, there would likely
be much less competition from other businesses, so you’ll have a greater chance
of bringing targeted visitors to your site.
And this, of course, is the first step in making money from your
website.
If you don’t already have a niche market in
mind, one of the best ways to find one is to consider the things you’re already
interested in – your own hobbies and activities. Think about the hobbies and interests of your
friends and family, too – are there any niche markets on which you can build a
web-based business?
By identifying market niches in this way, you
can cut down on the amount of time that it takes you to learn about the market
itself. If you already know a lot (or at
least more than the average person), then you’ll be able to get your business
up and running much more quickly than if you had to start from scratch and take
the time to get up to speed on the subject.
If nothing comes to mind right away, there are
a couple of brainstorming tools that you can use to help. First, you can try the ever-popular Google
Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to help
you generate ideas, based either on words and phrases, or by the content of
existing web pages.
Another great way to get ideas is to see what
shoppers are actually searching for when they’re already on a shopping
website. If you go to the Search Compare
page (http://www.mysimon.com/compare-top-searches) and click one of the
categories listed.
You’ll then be taken to a page that lists the
terms that people have searched for within the category you clicked. This can be a great way to see the plethora
of different concepts that exist (and that people are searching for) within a
particular product category.
Don’t be afraid to surf around the web
exploring different possible market niches.
This kind of exploration can help confirm that people are actually
looking for these types of products (and are willing to spend money on
them). This is a critical consideration
when you’re determining in which market niche to launch your business.
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