Promoting Your Business With Keywords
You already know once you identify the best
keywords and keyword phrases relating to your business, it's important to use
them in your promotional and marketing activities as well as on your website
itself. There are a number of relatively
simple ways to do this.
First, you can write articles about topics
relating to your business (making sure to include the appropriate keyword
phrases within the article text), and submit them to publication directories
like Ezine Articles (www.ezinearticles.com) and GoArticles
(www.goarticles.com). This can be a
great way to get additional exposure for your website, because these kinds of
websites get very large amounts of traffic every day.
Be careful, though. If you’ve already published an article on
your own website, you shouldn’t spend any time submitting the same article to a
publication directory. Internet search
engines ignore “duplicate content” from or linked to a particular website. You can always rewrite, modify or update your
previously-published articles, of course, and as long as they are sufficiently
different from the original, they will help your search engine ranking.
One key part of the submission process is that
you can upload a short biography of yourself to go along with the article
itself. In this biography, you can
include a couple of links directly to your website. One of your links will likely point directly
to the webpage that you want the reader to go to immediately after they read
your article.
Make sure that when you first create your user
profile on the article directory site, you add a professional-looking picture
of yourself if that option is available.
Having this picture included in your biography at the end of the article
can go a long way to creating a more personal relationship between you and your
prospective customers. A picture also
draws attention to the biography, which makes it more likely that a prospect
will click on one of your links (which is ultimately the entire purpose of submitting
the article to the directory).
Another great way to use your keyword phrases
is by associating them with online videos.
Online video is rapidly becoming one of the most effective ways of
business promotion. Take a little time
to create a simple video that somehow relates to your business, or to your
market niche. One popular format is the
“how to” video – depending on how much time you’re able to spend, you could
also do a series of “how to” videos to keep drawing in potential customers.
Your goal is to upload these videos onto
popular sites like YouTube (www.youtube.com) and MetaCafe (www.metacafe.com),
and as part of this process, you’ll need to come up with a title, description,
and list of tags for each video. Not
surprisingly, the title, description and tags will all be based upon (or
contain) the keyword terms and phrases that you’re targeting. You can also use free tools like TubeMogul
(www.tubemogul.com), which is a bulk video uploader, to make sure you’re
getting the widest distribution and viewership as possible.
Once you get into the habit of preparing and
distributing promotional articles and videos that use your target keywords,
you’ll find it much easier to do so on a regular basis. This will lead to an increase in the targeted
traffic that comes to your site, which in turn will boost your website’s bottom
line.
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